RELENTLESS
unlocking political power
RELATIONAL organizing at scale.
We design and execute scaled relational organizing programs using our in-house software, Rally.
In the last decade, advances in technology, a global pandemic, and a changing political and media landscape have fundamentally reshaped traditional civic participation. Relentless is powering a new way to reach voters where they are, tap the full potential of our existing networks, and build lasting power.
Relentless builds relational programs and tech to unlock the political power of the relationships we already have.
don’t leave any power on the table.
why Relational?
MORE EFFECTIVE
Relational conversations are 2.5x more effective than a conversation between strangers.
MORE EFFICIENT
Relational conversations have an average contact rate of >80%, 8 times higher than cold outreach.
BETTER ROI
Relational conversations are worth 10x more than a door knock, with drastically lower decay rates.
our work
We’ve powered relational programs across battleground states, in partnership with organizations and campaigns across the ecosystem.
IN THE NEWS
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Wired: You Can Get Paid to Talk To Your Friends About Voting
Annoying texts and disinformation campaigns have wrecked get-out-the-vote drives. Relentless, a progressive organizing group, thinks it has a solution: you.
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WASHINGTON POST: Bingo, beaded bracelets and volunteer iPhones power Biden’s organizing effort
“A conversation between people who know each other is about 2.5 times more effective than talking to strangers — and contact rates are much higher,” said Greta Carnes.
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Axios: Democrats get out the vote for Raphael Warnock in Georgia Senate Runoff with friends and family
Democrats have activated a novel organizing tool ahead of Tuesday's Georgia Senate runoff.
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Washington post: Biden team planning a dramatically expanded digital strategy for 2024
"We've learned that relational can scale, and that relational -- paid relational in particular -- is powerful for reaching voters campaigns can't otherwise reach," Davis Leonard, the CEO of Rally, said in a statement.
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VANITY FAIR: GEORGIA HAS BECOME A POLITICAL EXPERIMENT
Leonard and her firm are back working in Georgia on behalf of Warnock. “We have been able to experiment in Georgia, and that led to proving relational organizing works at scale.”
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POLITICO: ‘If we do this right …’: The new Dem organizing strategy catching fire ahead of the midterms
Technically, it’s called “paid relational organizing,” but it boils down to this: paying people to talk to their friends about politics.
