relentless is bringing relational to voters at scale in 2024.

what we’re working on in 2024

We see a future where voters expect to be contacted about elections by someone they know and trust — rather than a stranger. To help bring about that change, Relentless is focused on two areas in 2024:

Paid Relational Program for the 2024 Presidential Election

In partnership with Progressive Turnout Project, Relentless is running a paid relational program to turn out Democratic support for the presidential election. The program, named Turnout the Vote, will focus on contacting low-propensity voters in battleground states.

  • This is the largest-ever partisan paid relational program

  • This is the earliest investment in a relational program for any election cycle

Read our program announcement here.

Developing Custom Technology for Paid Relational Programs

We believe paid relational programs are a key component to expanding the electorate, and that custom technology is necessary to run paid programs at scale.

We’re customizing Rally to empower campaigns and organizations of all sizes across the ecosystem to set up and run compensated programs at scale, including mobilizer recruitment, vetting, hiring and onboarding; network mapping and relational conversations; AVEV-informed vote plan-making; and goal-setting and performance evaluation – a first-of-its-kind singular tool to run scaled compensated relational programs.

This feature suite is expected to be available in 2025.

What others are saying…

You Can Get Paid to Talk to Friends About Voting

“Relational organizing is “actually communicating in a way that cuts through the noise in the blizzard of information and disinformation that voters are confronted with,” Ben Wikler, chair of the Wisconsin Democratic Party, said.”

Is campaign cold outreach slowly dying?

“The company, which has received some funding from Higher Ground Labs, also built a web-based tool called Rally to create and track those voter contacts. This is in contrast to the Democratic Party’s traditional, top-down way of logging voter contacts based on rigid lists in a decades-old software platform called Votebuilder.”